It was a great satisfaction seeing i-muse™ among the digital pages of Punto Informatico, my favorite Italian online magazine!
I’m reading Punto Informatico since ever, to keep me updated about what’s happening in the hectic ICT world, so it was a pleasure meeting Enrico Giancipoli, a collaborator of the online daily newspaper, at the recent R2B exhibition in Bologna.
Enrico came to visit our stand, tried i-muse™ and asked me some questions for the article, published this week.
Other than some technical insights about the software architecture on which i-muse™ is based, the interview contains a juicy anticipation: we’ll port the videoguide to the famous Apple smartphone, the iPhone!
Now we’re getting ready for our second exhibition as exhibitors: on June 25 and 26, me, Paolo and Samantha, our content managers, we’ll be in Milan for the Wireless 4 Business Forum.
We’ll have a desk at the stand of the Startup Accelerator of the Politecnico to show i-muse™, just like I did with Guido in Bologna.
Enjoy reading Punto Informatico’s article!

An angular stand, a good position inside the hall and our staging attracted the attention of a lot of people during the two days of the R2B exhibition in Bologna.
Me and Guido, our marketing manager, setup the stand with the banners made by Luca and we welcomed people interested to see the videoguide running on our Pdas interacting with Rfid tags.
During the two days we continued the networking activity begun with the birth of Togunà Interactive a few months ago, searching for partnership with hardware vendors, Rfid and Zigbee in particular, software solutions complimentary to our own, and presenting ourselves to potential clients, also thanks to the staff of the Startup Accelerator of the Politecnico di Milano.
Very interesting was learning the experiences of other startuppers in their search for financial support, in particular with Italian Business Angels. About this I’d like to point you out to a great guide made by IBAN and Kpmg.
A positive result then for Togunà’s first stand, after the demonstration of i-muse™ at the Ichim 07 last year in Toronto.
For me it was the first exhibition as an exhibitor, and I have to say that it’s always useful being able to look at things from different points of view!
In the pictures you can see the stand with me and Guido, as well as the Start2B area of the exhibition.

We’re getting ready for our first exhibition!
On June 5th and 6th Togunà will be at stand 216 of the R2B exhibition, in the Start2b area, dedicated to new entrepreneurial initiatives.
We’ll showcase our first product, the i-muse™ videoguide system, so that interested people could give it a try.
In Denver, during private demonstations, people told me i-muse™ was “nice and sleek“, due its graphics and user interface responsivity. I hope in Bologna we’ll get the Italian translation of these appreciations.
Before leaving for the AAM 2008 Annual Meeting in Denver, Intruders.TV’s staff interviewed me when I met them in Milan during the event The Next Web Now organized by Microsoft. It’s a series of a brief answers to questions about the startup of our entrepreneurial adventure.
The interview is short and effective: a good presentation for Bologna. Enjoy it!