Archive for June, 2009

i-muse at the Master in Brand of the Territorial Systems

As the last year, I’ve been invited to present i-muse to the students of the Master in Brand of the Territorial Systems organized by

This year I went together with Francesca, our new marketing assistant and, like she said, we come back angry! 😈

In a positive sense I mean: students were enthusiastic to try firsthand an easy to use tool that potentially represents the missing ring between modern mobile technologies and the fruition of multimedia contents made by professionals.

Sending this message to the people who have the power to decide whether to start an innovative project at their own exhibition is another challenge.

From this sort of contrast comes our angryness, so to say.. something that will stimulate us to work harder and try to communicate better with potential customers.

Accessibility was another matter of discussion with students: i-muse offers a number of options that make the application accessible to hearing and sight impaired people.

After this presentation we went back to work to get ready to launch the news on which we’re working in the background since some time: the first one is the new i-muse website, now online in italian! 🙂

Master in Brand dei Sistemi Territoriali