Archive for March, 2012
I have an interest in storytelling applied to mobile devices since some years, from 2005, when I started working on audio-video guide systems for museums and exhibitions.
So, I’m pleased to inform you about the business storytelling course organized by the Chamber of Commerce of Como and curated by Francesca Marchegiano, an expert of the matter and also author of theatrical and narrative shows for children.
Storytelling skills are very useful in different business contexts: for example, being able to tell your mission in a clear and catchy way on your company’s website, is nowadays a sign of professionalism and great care about communication for potential customers.
After all, the famous Steve Jobs’ 2005 Stanford commencement address wouldn’t have been the same if he didn’t start with: “Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.”
The course will be held at Mulini di Baggero, in Merone, in the province of Como, an area recovered from a completely restored 1722 mill.
Participation is free, but limited to the first 25 requests until march 12, so hurry up if you’re interested.
Good luck to Francesca for the course!
The first update of the app Gardens of Lake Como – west branch is available on the AppStore.
The update fixes a bug found on older iOS devices when exiting the online map, if they were low on memory .
Another bug, caused by the rush to be ready for the BIT fair, was about the presentation of the same text when a garden was selected from the offline map.
Thanks to my friend and mentor Alessandro for reporting it.
I’ve also updated some photos, such as the Villa del Balbianello ones, taken by Diego Cottino, a magic place where some scenes of Star Wars: Episode II were shot.
This spring I’ll visit some gardens included in the guide, both for personal curiosity and to take new photos that will be added to the app.
Photos you’ll better appreciate in the next version of the app, where graphics will be optimized for iPad and Retina display devices such as the iPhone 4.
It’s one of the advantages of digital technologies: an app can be quickly updated, a paper guide not at all.
The initiative is appreciated and the downloads go up. Personally I think it’s reassuring seeing that, although the bad economic crisis, there still are companies and public institutions ready to support innovative projects such as this.
See you to the next update!