I have an interest in storytelling applied to mobile devices since some years, from 2005, when I started working on audio-video guide systems for museums and exhibitions.
So, I’m pleased to inform you about the business storytelling course organized by the Chamber of Commerce of Como and curated by Francesca Marchegiano, an expert of the matter and also author of theatrical and narrative shows for children.
Storytelling skills are very useful in different business contexts: for example, being able to tell your mission in a clear and catchy way on your company’s website, is nowadays a sign of professionalism and great care about communication for potential customers.
After all, the famous Steve Jobs’ 2005 Stanford commencement address wouldn’t have been the same if he didn’t start with: “Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.”
The course will be held at Mulini di Baggero, in Merone, in the province of Como, an area recovered from a completely restored 1722 mill.
Participation is free, but limited to the first 25 requests until march 12, so hurry up if you’re interested.
Good luck to Francesca for the course!