Such a title chosen for the interview to Raffaello Vignali, president of the Compagnia delle Opere, published in the November issue of the magazine Business People is emblematic to say the least and it means only one thing: the innovation project related to the taylor shop Sartoria Orefice in Cernobbio I took care of from the beginning to the end with the coordination of the Centro Volta has become a success case!
An example to follow for Italian small businesses which are hearing a lot of talk about innovation, would like to start these kind of projects but they don’t know which way to turn.
I can’t spare hard criticism for the sentence: “Here couldn’t have existed neither Hewlett and Packard nor Bill Gates, since in Italy if someone starts a company inside a garage the Asl (the local sanitary inspection service) comes and forces them to close“… a pathetic cliché often used to hide the real problems of the new ICT startups.
Vignali’s interview is actually centered on the issues the Italian business class has to face to try following the difficult way of innovation in order to be able to maintain the competitivity of the Made in Italy product in a globalized market, and also on the benefits generated when an innovation project comes to a good conclusion, using as a clear example the “Taylor in Cernobbio“, although in the interview the project is described generically with some mistakes about the system’s working.
A working which has been well explained on Thursday morning by Cleto Orefice when a Rai troupe headed by journalist Sandra Cecchi went to the taylor shop to record an interview for the Non Solo Soldi (Not only money) TG2’s feature, a feature broadcast from Monday to Friday at 10:30 on Rai Due.
The TV interview will last only a few minutes but it will be the first time the system will be officially shown. Really a must see to understand how the hell a taylor working in the same manner for 5 generations learnt to use a PC and Internet not only to simplify his work but also to make his business grow with perspectives which are probably still beyond estimation.
Although I’m more at ease with textures rather than fabrics , by now I could almost say I’m a taylor too if you consider the analogy of the artigianal work I already wrote about on the blog, so it will be a real pleasure following at close the evolution of the project.