Archive for February, 2012

What’s the first word that comes to your mind when thinking about visiting a park or botanic garden?

For me it’s relax!

I don’t have any “green thumb” knowledge, so I couldn’t distinguish among different species of plants and flowers.

But the multitude of colors, the harmony between nature and the gardener’s work (I’d say art), are things you can appreciate even if you aren’t a botanical expert.

And you can appreciate them even more when there’s a unique panorama on the background, such as the one of Lake Como. 🙂

It’s a personal opinion confirmed by data, indicating a constant growth of the so-called Horticultural tourism, from abroad to Italy.

For these reasons I was pleased to work on the app Gardens of Lake Como – west branch, the digital edition of the paper guide made last year by the Chamber of Commerce of Como and the Province of Como, with contents by Great Italian Gardens.

This work gave me the chance to discover some gardens and parks I didn’t know and I haven’t visited yet.

For example The Garden of the Valley, hidden pearl of the nearby Cernobbio, maintained with passion by Mrs. Pupa Frati.

While designing the app interface I followed the essential style and the colors of the new logo made for the brand “Lago di Como”, presented at BIT in 2011, the international tourism fair held annually in Milan.

During this year’s edition of the fair, at the Regione Lombardia/Province of Como stand, there was a preview of the app about the gardens, more user friendly and updated than the paper guide, at least for those with an iPhone, iPad or iPod Touch.

I hope the app will be useful to discover the gardens of the area around Como, reaching more tourists, both from Italy and from abroad, than any paper guide could.

It’s free. Download it and, if you like it, please spread the word about it!