Togunà at SMAU 2008 Innovation Routes
Interviews, articles, friends, curious people, potential partners and investors: everything happened at our stand inside the Innovation Routes area during the four days of Smau 2008!
Tired and satisfied, thanks also to Emil Abirascid, who took care of the forth edition of the Routes and led to our stand journalists and reporters, with these results: Paolo interviewed by TG2 and Blogosfere, Guido interviewed by Markom.tv, my interview for Radio24, an article on il Giornale, another one on the Lombardia feature of Il Sole 24 ORE and a mention on Nova24.
I’m happy since there was great attention towards startups created by young adults willing to innovate and change things!
And now the Lu.Be.C. event in Lucca is waiting for us, where we’ll present a new project during the afternoon session.
Even at Lu.Be.C. we’ll have a stand where “Chiara – the virtual guide”, will uncover herself for the joy of heritage valorization specialists! 😉
Innovation Circus in Milan
The center of Milan has been overwhelmed by the events of Innovation Circus for a whole week: talk shows, presentations, exhibitions and interactive labs about innovation for everyone.
With such a theme i-muse had to be there!
We had the chance to talk about the videoguide two times: during the talk show about innovation in turism that took place at Ottagono, in the center of Galleria Vittorio Emanuele, and during Milano in Progress at Palazzo Giureconsulti, a marathon of presentations by creative and innovative local companies.
There was all Togunà team at Ottagono and Guido, during his speech, showed the audience the best videos and animations of i-muse.
Paolo then repeated the presentation at Palazzo Giureconsulti in just 5 minutes marked by a virtual gong.
Now we’re ready for the next event: we’re exhibitors at Smau 2008, inside the Percorsi dell’Innovazione area, stand P18. Come and see us there! 🙂
A New Office for Togunà
After almost two years spent working in the spaces the Acceleratore d’Impresa of the Politecnico di Milano assigned us, since september we moved to a new office: always in Como, pretty close to the University, roomy and with costs compatible with a startup budget. 🙂
We share the new space with other two ICT companies, Oplà and Ennova Research, and we’re going to maintain the great relationship we built with the staff of the Acceleratore d’Impresa.
I’m happy because not only we enjoyed playing as house-painters (the picture is self-explanatory! ;)) and interior decorators, but mostly because in this way we can knock down a barrier that was limiting the internal communication of the team.
Being able to see each other almost everyday, certainly will speed up the decisional process and we’ll be able to make more things together.
This while we’re getting ready for an october really full of important events: Innovation Circus, SMAU and Lu.Be.C..
Togunà’s adventure continues from the new office!
Interview on Windows Mobile Italy
Windows Mobile Italy published an interview about our entrepreneurial adventure.
Editor-in-chief Diego Magnani opens the interviews section of the site by posting a series of questions and answers about Togunà and i-muse.
I know Diego since he was editor of the italian printed magazine Il mio palmare, so he introduced me in the interview by recalling Euro Coins Pocket Collector, the first software I made for Pocket PC platform.
Since then, mobile devices with the Microsoft operative system conquered a good market share, especially convergent devices with phone capabilities, and the name of the platform changed to Windows Mobile.
There’s no lack of news at all in this world and Diego has the experience to report them to his readers in an pretty appealing way. Good luck then to Diego for his editorial adventure. 🙂
Enjoy the interview!
i-muse Runs on the Zypad by Eurotech!
i-muse now runs even on the Zypad made by Eurotech! 🙂
It’s a mobile device with WindowsCE 6.0 operative system, belonging to the category of the so-called “wearable computers”, made by Eurotech.
One of the most stimulating aspects of my role as technical director in Togunà Interactive is playing with the latest devices, and thanks to Eurotech we had the chance to port i-muse on their Zypad with the hope to start some projects together.
The conversion was a hard challenge, especially due to the redesign of the user interface, since the Zypad has a 320×240 pixels resolution display.
It’s a compact and multipurpose device, deployable in numerous application environments thanks to the integration of the Rfid, Bluetooth, Zigbee and Gps technologies according to the models.
Now that the videoguide platform supports mobile devices with Windows Mobile and Windows CE operative systems, we can take care of devices made by other major market players, such as Apple’s iPhone and iPod touch! 😉
i-muse at the W4B Forum in Milan
Thanks again to the support of the Startup Accelerator and its renewed staff, we had the chance to show i-muse to the public for the second time since the birth of Togunà Interactive. 🙂
The exhibition area of the Wireless for Business Forum was smaller than the R2B one and the event was pretty much focused on the conferences. However, the little desk at the Startup Accelerator’s stand, which also hosted friends at Urbano Creativo and Fluidmesh, got the attention both of curious people and potential partners and clients.
Compared to other providers of innovative technologies, we have can directly show a working videoguide, and this easily capture the attention of the people passing by.
By the way, how could you resist to the banner with “Chiara – the virtual guide“, as you can see in the photo? 😉
See you at the next exhibition!
i-muse su Punto Informatico
It was a great satisfaction seeing i-muse among the digital pages of Punto Informatico, my favorite italian online magazine! 🙂
I read Punto Informatico since ever, to keep me updated about what’s happening in the hectic ICT world, so it was a pleasure meeting Enrico Giancipoli, a collaborator of the online daily magazine, at the recent R2B exhibition in Bologna.
Enrico came to visit our stand, tried i-muse and asked me some questions for the article, published this week.
Other than some technical insights about the software architecture on which i-muse is based, the interview includes a juicy anticipation: we’ll port the videoguide to the famous Apple smartphone, the iPhone! 😀
Now we’re getting ready for our second exhibition as exhibitors: on june 25 and 26, me, Paolo and Samantha, content managers, we’ll be in Milan for the Wireless 4 Business Forum.
We’ll have a desk at the stand of the Startup Accelerator of the Politecnico to show i-muse, just like I did with Guido in Bologna.
Enjoy reading Punto Informatico’s article!
The Little Corner of i-muse at the R2B Exhibition
An angular stand, a good position inside the hall and our staging attracted the attention of a lot of people during the two days of the R2B exhibition in Bologna. 😀
Me and Guido, marketing manager, setup the stand with the banners made by Luca and we welcomed people interested to see the videoguide running on Pdas interacting with Rfid tags.
During the two days we continued the networking activity begun with the birth of Togunà Interactive a few months ago, searching for partnership with hardware vendors, Rfid and Zigbee in particular, software solutions complimentary to our own, and presenting ourselves to potential clients, also thanks to the staff of the Startup Accelerator of the Politecnico di Milano.
Very interesting was learning the experiences of other startuppers in their search for financial support, in particular with italian Business Angels. About this I’d like to point you out to a guide made by IBAN and Kpmg.
A positive result then for Togunà’s first stand, after the demonstration of i-muse at the Ichim 07 last year in Toronto.
For me it was the first exhibition as exhibitor, and I have to say that it’s always useful being able to look at things from different points of view! 😉
In the pictures you can see the stand, as well as the Start2B area of the exhibition.
i-muse goes to the R2B Exhibition in Bologna
We’re getting ready for our first exhibition! 😀
On june 5th and 6th Togunà will be at stand 216 of the R2B exhibition, in the Start2b area, dedicated to new entrepreneurial initiatives.
We’ll showcase our first product, the i-muse videoguide system, so that interested people can give it a try.
In Denver, during private demonstations, people told me i-muse was “nice and sleek“, due its graphics and user interface responsivity. I hope in Bologna we’ll get the italian equivalent of these compliments. 😉
Before leaving for the AAM 2008 Annual Meeting in Denver, Intruders.TV’s staff interviewed me when I met them in Milan during the event The Next Web Now organized by Microsoft. It’s a series of a brief answers to questions about the startup of the entrepreneurial adventure.
The interview is short and effective: a good presentation for Bologna. Enjoy it!
A Denver per l’Annual Meeting 2008 e MuseumExpo
I returned from Denver, in Colorado! 😀
I went there to attend the 2008 Annual Meeting of the American Association of Museums, since we decided that at least a Togunà’s representative couldn’t miss such an important event, which attracted more than 5000 attendees, including 300 from outside the US.
I went alone, but in Denver I met Mario Bucolo, a veteran of the meeting and one of the few other italians coming from our country. After the meeting Mario flew to Oklahoma searching for tornados to take pics of them! 😯
The week spent in Denver has been intense and weary, due to time zone effects and the high altitude. Actually Denver is located exactly one mile above sea level.
It was all worth it, both for business and pleasure. 🙂
I met a lot of people of the sector and brought home a series of useful indications for the future of i-muse.
Who knows, maybe the next year in Philadelphia Togunà will join the MuseumExpo with its own booth! 😉